Why YouTube is a must in your Advertising Mix - Audience Insights and Ad Formats
To understand why YouTube forms such a crucial part of various advertising campaigns, it is essential to know why the platform has succeeded in building such a strong community of active monthly users. Traditionally, the human mind is known to retain information better when served in the form of audio and video. We tend to relate better to videos than just stills/audio clips and this helps in creating a better recall. YouTube has a user base of over 2 billion monthly logged-in users and this audience has a high intent of consuming video-based formats. We all tend to turn to YouTube during our leisure time to consume videos that interest us. YouTube is no longer a platform for creators to just upload videos of dogs skateboarding but has now become a library of informational and recreational content in the video format. The quality and consistency of videos on the platform are only scaling up owing to the ever-growing community of creators on the platform and rewards for high-quality re
