Vodafone & Idea Rebrands Itself as “VI”

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. Vodafone and Idea merger took place on 31st August 2018 and “VI” (pronounced as ‘we’) is the final stage of this partnership. “The integration of the two brands is a culmination of the largest telecom integration in the world," said Ravindar Takkar, chief executive officer, Vodafone Idea. The brandings of Vodafone and Idea were separate up until now!

Now the brand name is shorter, elite and both brands are referenced. The design and advancement were communicated during a live-streamed virtual conference which revealed the new brand designed for the electronic age.

Piyush Pandey, Ogilvy group's global creative officer, said at the virtual launch of the brand that ‘The brand reflects the spirit of integration’.

But, as we all know, netizens are trolling the brand via memes!
 

Their rival JIO is nowhere behind in this troll war on twitter!

Do you know what the previous brand names of Vodafone and Idea were?

Because this is not the first time they are rebranding themselves!

VODAFONE PREVIOUS BRAND NAMES:

Max touch 

Orange 

Hutch 

Vodafone 

IDEA PREVIOUS BRAND NAMES:

Birla AT&T 

Birla Tata and AT&T 

IDEA Cellular 

Something cool! 👀

The brand has also uncovered a 'Happy Surprises' program for spotting the new logo in the Vi app that rewards people with daily prizes.

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